In order to sufficiently protect inherit and utilize the precious gifts that nature has bestowed on the Guangwushan-Nuoshuihe Geopark actively explore world-class brand operating models and tap into the value of the Global Geopark brand the Guangwushan-Nuoshuihe Global Geopark "Welcome to Bazhong" Geoscience Tourism Brand Promotion Meeting was held on January 25.

The Sichuan Guangwushan-Nuoshuihe National Geopark Administration established and reinforced the development philosophy that "clear water and green mountains are as good as mountains of gold and silver" focused on the unique geographic positioning of "Landscape Gallery Elegant Bazhong" and formed cooperation with Bazhong Qinding Industrial Co. Ltd. under a model in which the geopark provides guidance and enterprise provides platform tied together through the "Welcome to Bazhong" geoscience tourism brand. The "Welcome to Bazhong" brand is meant to convey the yearning for visitors approachability hospitality warmth and passion of the Guangwushan-Nuoshuihe Global Geopark.

At the event a person in charge at Bazhong Qinding Industrial Co. Ltd. gave a comprehensive introduction to the "three supports and three establishments" of brand connotation development plan and operating principles of the "Welcome to Bazhong" brand as well as specific promo methods such as "music-visual-dance and media-competition-exhibition". At the same time series of agricultural products geoscience tourism products and cultural creativity products under the "Welcome to Bazhong" brand were also showcased and a slew of Strategic Cooperation Agreements were signed with numerous financial institutions and state-owned and private enterprises.